NINJA SPRING COLLECTION
NINJA LIMITED EDITION CMF
Five sets of CMF designed as a cohesive NINJA collection for backyard gatherings. These fresh, uplifting hues, ranging from lively florals to calming greens, capture the energy of the season and create a vibrant, inviting palette.
FROZEN TREAT | HOLIDAY COLLECTION
SLUSHI LIMITED EDITION CMF
Curated distinctive palettes beyond the NINJA SLUSHi™ ROM and EDLP CMF to capture a warm, festive holiday spirit.
Drew on seasonal traditions and classic motifs, and crafted colorways that elevate product appeal and create an inviting, celebratory experience.
FROZEN TREAT | SUMMER COLLECTION
SLUSHI LIMITED EDITION CMF
Developed neutral and vibrant color palettes distinct from NINJA SLUSHi™ ROM and EDLP CMF to achieve a fresh, bold aesthetic.
Drew inspiration from popsicles, fruit flavors, and frozen drinks to align colors with a lively, refreshing experience.
HARD COOLER
SEASONAL CMF & COLLABORATIONS
Led CMF for NINJA’s hard coolers, highlighting the innovative drawer feature in both wheeled and non-wheeled models.
Drove continuous color development and created seasonal and collaborative palette proposals.
SOFT COOLER
SOFT GOODS CMF & FABRIC DEVELOPMENT LEAD
Led CMF strategy and fabric development for NINJA’s first soft good product.
Ensured seamless translation of language from the hard cooler to the soft cooler, highlighting features like the FrostVault™ Cold Dry Zone and ChillSeal™ Lid.
NINJA OUTDOOR
CATEGORY & STAINLESS STEEL DEVELOPMENT LEAD
Led NINJA CMF for the expansion into the outdoor category, overseeing products such as grills, propane grills, ovens, and firepits.
Managed the development of stainless steel coatings, exploring high-temp durability and premium finishes.
F1® THE MOVIE COLLABORATION
NINJA CMF & PRODUCTION LEAD
Supported the launch of the limited edition APXGP Performance Collection, focusing on NINJA’s CREAMi® and hard cooler products.
Ensured fast production timelines, cohesive brand language, and consistent color execution across factories.
NINJA HEATED & MOTORIZED
CATEGORY & PRODUCT DEVELOPMENT LEAD
Led CMF strategy and product development for the NINJA indoor heated and motorized categories across in-house and overseas teams, ensuring brand consistency and manufacturability. Supported UI design integration and created design specifications and color proposals.
TRAVEL GARMENT BAG
PROTOTYPING & SOFT GOODS DESIGN
Designed and crafted a compact, affordable garment bag and expandable hangers to improve the transport of business clothes.
The bag and hangers provide a system to pack clothes quickly and neatly to prevent wrinkles during travel.
HANDMADE LEATHER SNEAKERS
PROTOTYPING & CMF APPLICATION
Utilized traditional leather shoemaking techniques to design and handcraft a pair of classic sneakers with an asymmetrical heel accent.
The design language translates to a drawstring shoe bag featuring a magnetic front pocket.
CAST IRON STACKABLE JEWELRY TRAY
DESIGN FOR MANUFACTURING
Designed and developed a cast iron tray for storing, organizing, and displaying jewelry.
The trays can be displayed individually, side by side, or stacked. The bottom of each tray is branded with Sophie’s personal logo.
PERSONAL BRANDING
LOGO DESIGN & VISUAL IDENTITY
Designed a logo and branding manual. The logo utilizes Sophie’s initials (JSL) and focuses on her middle name and initial (S).
It was derived from one of her first graphic design pieces which inspired many of her subsequent works.